When the long term is the hardest thing to focus on, that’s when it’s most important to retain that focus.

When the long term is the hardest thing to focus on, that’s when it’s most important to retain that focus.

In the good old days, we could take a view of markets and see the probable changes that were readable from viewable trends. That was when the pace of change was fast – now things have stepped up to a whole new level. Long-term thinking. Future thinking....
Hallelujah for the lifecycle!

Hallelujah for the lifecycle!

Like a great song, a product can have a development trajectory. Here’s how a product can be nurtured over the 2020 – 2030 decade. 1984 When Leonard Cohen released Hallelujah, probably his most recognisable song, in 1984, he did so after a struggle. If...
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