At room44, we’re keen advocates of the Design Thinking methodology, and committed to innovation strategy as the central driver for business development. As I’ve written many times now, we believe that innovation must be a core function in any business hoping to survive the new age.
The new age? An era when the development of technological functionality is outpacing product design and understanding. A time when we have five generations in the workplace at the same time. When Baby Boomers are working long into their 70s and Millennials could be looking at careers spanning 80 years. When everything we know about insurance, banking, personal transport, communications and community has changed and continues to evolve exponentially. A time when technology is readily adopted and feared in equal measure.