by Tristan Allen | Aug 29, 2019 | Design Thinking, Future forecasting, Innovation, Innovation consultancy, Innovation consulting, Innovation strategy, Product lifecycle
Malcom Gladwell, in his new book Talking to Strangers, discusses the misunderstandings that arise when what you say isn’t what you mean. For an aspirational business leader, this can easily be resolved with some clarity of purpose (remember ‘purpose’? It’s that...
by Tristan Allen | Jul 22, 2019 | Consumer insight, Design Thinking, future thinking, Innovation consultancy, Innovation consulting, Innovation strategy, Innovation training, Innovation trends, Innovation workshops, Product development, Product lifecycle, Strategy
Brand value Car sales guys are pretty good at customer service. In my experience, service desks aren’t always. Problem: the last impression your customer has of your brand is the thing they take to market when they buy again. Where have you come across this kind of...
