by Tristan Allen | Apr 1, 2019 | Consumer insight, Design Thinking, Future landscaping, Innovation, Innovation coaching, Innovation consultancy, Innovation consulting, Scenarios planning
To stay relevant to your customers over the next couple of years you’ll need to be aware of mega trends: the very biggest macro factors. Mega trends are those irreversible, slow-to-grow changes that we tend not to recognise as quickly as we might. It’s a bit...
by Tristan Allen | Mar 26, 2019 | future thinking, General, Innovation consultancy, Innovation consulting, Product development
Faced with a journey, you’ve got choices: plan the route or start walking (driving, cycling – whatever you choose). Planning feels logical. Get the map out, plug coordinates into a sat nav and see how long it takes. Your route to a final destination,...
by Tristan Allen | Feb 19, 2019 | Design Thinking, General, Innovation consultancy, Strategy
While the media (and all of us) continue to hazard guesses about what March 29th will bring, this week has brought more news of businesses leaving the UK to base production abroad. We’ve had Monocle Monday and Honda Tuesday. What next? Monocle Magazine...
by Tristan Allen | Feb 12, 2019 | Consumer insight, Future forecasting, Future landscaping, future thinking, Innovation consulting, Innovation strategy
Why do companies seem great while the founder is in place and then gradually wither to nothing? My dad started his jewellery retail business in the late 1960s. He grew it to three shops and planned for his family to succeed him. Then the 1970s came along. Petrol was...
by Tristan Allen | Dec 17, 2018 | Consumer insight, Future forecasting, future thinking, Scenarios planning
Writing about reading: a content-based strategy for everything we do in innovation. When we started room44 in 2014, one of the decisions we made was to focus our marketing and research on the written word. Sounds obvious? Maybe. The way all research is done, at one...
