room44 innovates

It’s safe in the future isn’t it? No data, no risk of being wrong, no real problems sit out there waiting for you, because you’re really busy today and just don’t have the time to worry.

Except, there’s a nagging doubt in the back of your mind that you may be missing something.

GISS plays on your mind.

Everyday there’s a new disruptive banking story, a new tech start-up raising millions to change something, someday and the just as regular reporting of start-ups and established firms going under.

But you’re alright, because everybody will always need your paper, drugs, water, chocolate, steel work, cosmetics, legal services, financial advice…or will they?

This is what we do.

We look at your future. We look at your consumer behaviours and your market. We see what’s coming down the line for you to compete with. And we show you why some of your older revenue streams have started to dry up.

We work with you to decide what you need to do to keep your thing relevant – and the work begins now. The output we create together isn’t a plan for someday. 

The output we generate by working with you is a plan that you can use now. We prepare you to tell your team what your plan is. 

You’ll be able to define what your business is going to be. We plot your path of baby steps so everyone knows what they must do from the minute they hear the plan.


Acronyms are everywhere. We use them often without knowing what they really mean. AI and ML are good examples. Most people probably won’t really know how they’ll affect us eventually. 

GISS is a new one. Maybe you’ve heard of the ‘fuzzy front end’ or ‘futurescaping’ and ‘future forecasting’. 

What we know now is that having a ‘general impression of size and shape’ isn’t enough.

Today, you need a plan. If you don’t know how to start, get in touch. We do.

Future thinking. Future-proofing. It’s what we do.

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We’re collaborators – so we can’t do it alone

Tell us what your company needs.


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+44 (0)20 8123 9018

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Find us

Silverstone Park, NN12 8GX