by Tristan Allen | Sep 13, 2019 | Design Thinking, Future forecasting, Future landscaping, future thinking, General, Innovation consulting, Innovation strategy, Innovation training, Innovation trends, Product development, Product lifecycle, Scenarios planning, Strategic endpoint, Strategy
At room44 we have to maintain an agnostic view of every client’s business. To deliver landscaping strategies that present our customers with perspectives they couldn’t see for themselves, by themselves, and to be able to extrapolate an idea into a product concept that...
by Tristan Allen | Sep 13, 2019 | Design Thinking, Future forecasting, Future landscaping, Innovation, Innovation consultancy, Innovation strategy, Innovation trends, Product development
Apple was innovative. Now it launches no new ideas and has fallen behind in the AI stakes. Mid-term, what will Apple do to pull it back? While it was the first $trillion company, and makes more profit than any of its key rivals, it hasn’t invested in gathering data in...
by Tristan Allen | Sep 13, 2019 | Design Thinking, Future forecasting, Future landscaping, Innovation training, Innovation trends
Innovation, ‘new’ product development and creative strategy all have one thing in common; they are forward thinking concepts. Ideas that you have today will launch in the future, into a future market landscape and meet a need for a future consumer. Nothing...
by Tristan Allen | Jun 11, 2019 | Consumer insight, Design Thinking, Future forecasting, future thinking, General, Innovation consultancy
I started room44 as an innovation consultancy with a vision that we could train teams to plan for their future success by seeing changes in their markets through the eyes of consumers. That we could teach them to look proactively at world trends for signals that would...
by Tristan Allen | Jan 7, 2019 | Innovation consultancy, Innovation consulting, Innovation strategy
In helping clients to see their business from the perspective of their customers, we hit a challenge: what to call this work? It’s easy to be confused by innovation. After years of calling it Design Thinking, but having to explain what that means every time we say it,...
