by Tristan Allen | Jan 2, 2020 | General, ideation, Innovation, Innovation strategy, Strategy
The way ideation works depends on how it is directed. Creativity is best achieved with nurture and new insight. During a room44 ideation session there is a moment when somebody in the room will realise that the ideas on the wall can be started immediately. The...
by Tristan Allen | Oct 18, 2017 | General, Scenarios planning
Carl Jung, the father of analytical psychology, defined two types of thinking – directed and non-directed. Directed thinking is, as the name suggests, a process where thoughts are directed using pre-prepared stimuli. Ideation applied to business-based tasks can...
