room44 innovates

Most Mondays we try to publish a short list of thought-provoking facts that bear some relevance to the time of year and current events.

It’s not a science project, rather a list of things that catch our eye during the week from reading, viewing and absorbing by osmosis.

Usually we publish on LinkedIn. From now on, we’ll publish here and will share widely.

If anything grabs your attention, please get in touch. It’ll be a pleasure to talk; innovate@room44.co.uk.

Monday thoughts

47% of Gen Z prefer to shop in stores versus online

Traffic can increase by more than 50%, from a new store’s surrounding area, to a retailer’s web site within six weeks of opening a new store

  • British Land

37% of shoppers research online and buy in-store

  • Uberall 2021

The majority of Apple’s customers are reported to research in-store and buy online

How can you shift your paradigm without designing the paradigm to shift to?

  • Thomas Kuhn
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