by Tristan Allen | Jul 15, 2019 | Company lifecycle, Consumer insight, Design Thinking, Future forecasting, future thinking, General, Innovation, Innovation consultancy, Innovation consulting, Innovation strategy, Innovation training, Innovation trends, Product development, Strategy
When it’s done effectively, innovation defines a roadmap, sets explicit objectives, and provides a guide for everyone in your organisation to follow. There are two issues that innovation must resolve to succeed: The need for change must be owned right across an...
by Tristan Allen | Apr 1, 2019 | Consumer insight, Design Thinking, Future landscaping, Innovation, Innovation coaching, Innovation consultancy, Innovation consulting, Scenarios planning
To stay relevant to your customers over the next couple of years you’ll need to be aware of mega trends: the very biggest macro factors. Mega trends are those irreversible, slow-to-grow changes that we tend not to recognise as quickly as we might. It’s a bit...
by Tristan Allen | Dec 3, 2018 | Consumer insight, Innovation consulting, Innovation strategy, Scenarios planning
The digital dust that brands give off every day, both as individuals and as businesses, may create an illusion of what’s on offer. The trouble is, there’s so much floating around, it’s difficult to get your particular dust in the eyes of your prospects. So,...
by Tristan Allen | Nov 13, 2018 | future thinking, General, Innovation coaching
room44’s founder asks a serious question; what are you going to do differently to make 2019 your best year yet? Please click on the link to see the video. It’s less than two munutes long and it offers some ideas that could make a difference to your 2019...
by Tristan Allen | Nov 5, 2018 | Innovation coaching, Innovation consultancy, Innovation strategy, Scenarios planning
My dad broke his back in a motorcycle crash. It was a time when spinal injuries weren’t well understood and he didn’t walk again. He was nineteen. In those post-war years, being a paraplegic put some pressure on your job prospects. It took three years to get my dad...
