by Tristan Allen | Apr 12, 2018 | Future forecasting, Future landscaping, Innovation consultancy, Innovation trends, scenario planning
What’s the difference between a headline and a trend? We all get a bit dazzled by hype. We tend to believe the headlines when the reality of a situation can be very different. Trends are important when planning product and service development. Trends tell us...
by Tristan Allen | Oct 30, 2017 | General, Innovation coaching, Innovation consultancy
Innovation is more than the MVP. It’s all about where you plan to go, not where you start out. In the maker and entrepreneurial world right now, there is pressure to ship. If you aren’t shipping, you aren’t creating an audience or a customer base. The minimal viable...
by Tristan Allen | Sep 1, 2017 | Future forecasting, Innovation strategy
At room44 we’ve some things to celebrate: a brand new website this week, new projects that we’ll deliver in Q4, and the fact that Jeff Bezos has unknowingly validated one of our core messages: research your potential, pick a point in the future and work back to design...
