The way ideation works depends on how it is directed.

Creativity is best achieved with nurture and new insight.

During a room44 ideation session there is a moment when somebody in the room will realise that the ideas on the wall can be started immediately. The “…and we can do that now” moment is how we judge the success of the process.

Seeing where ideas overlap, developing embryonic ideas and providing the right stimulus for ideas to emerge is our skill.

Future-thinking. Future-proofing. It’s what we do.

If you’re planning a strategy project, get in touch.