The room44 manifesto.

The room44 manifesto.

At room44 we have to maintain an agnostic view of every client’s business. To deliver landscaping strategies that present our customers with perspectives they couldn’t see for themselves, by themselves, and to be able to extrapolate an idea into a product concept that...
Is your product lifecycle based on policy, strategy or blind faith?

Is your product lifecycle based on policy, strategy or blind faith?

Malcom Gladwell, in his new book Talking to Strangers, discusses the misunderstandings that arise when what you say isn’t what you mean. For an aspirational business leader, this can easily be resolved with some clarity of purpose (remember ‘purpose’? It’s that...
EQ. The last impression of your brand is the thing customers take to market when they buy again.

EQ. The last impression of your brand is the thing customers take to market when they buy again.

Brand value Car sales guys are pretty good at customer service. In my experience, service desks aren’t always. Problem: the last impression your customer has of your brand is the thing they take to market when they buy again. Where have you come across this kind of...
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