Disrupt to stand out: why ‘purpose’ in business starts with innovative thinking.

Disrupt to stand out: why ‘purpose’ in business starts with innovative thinking.

As you sit down to write your 2020 budget plan, ask yourself this question: how different will this plan make us look by this time next year? It’s likely, in many cases, that the answer is, ‘it won’t.’ This is something we can help to change. Here’s why and here’s...
Is your product lifecycle based on policy, strategy or blind faith?

Is your product lifecycle based on policy, strategy or blind faith?

Malcom Gladwell, in his new book Talking to Strangers, discusses the misunderstandings that arise when what you say isn’t what you mean. For an aspirational business leader, this can easily be resolved with some clarity of purpose (remember ‘purpose’? It’s that...
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