by Tristan Allen | May 24, 2021 | Consumer insight, Design Thinking, Future forecasting, future thinking, Innovation strategy, scenario planning
room44 takes a sideways look at non-obvious trends currently developing and asks; who does this affect? Chapter 1: Challenging questions: Politics in the UK. Cladding and negative equity. Interested party pacts. Listening and watching news in June 2021 it feels as if...
by Tristan Allen | Feb 8, 2021 | Future forecasting, General, scenario planning, Strategy
History tells us that the likelihood of most companies surviving much beyond the founder’s involvement is slim. Many businesses get bought, absorbed into other companies or simply fail. In fact, according to John Elkann at Fiat, only 49 companies per million last...
by Tristan Allen | Dec 7, 2020 | Future forecasting, future thinking, General
2021 is going to be the best year we’ve ever had and a total shitshow. The signs are there for radical disruption to every aspect of life and business and, if everyone really believed it, they’d be taking action now. The idea that change is a diminishment of...
by Tristan Allen | Apr 4, 2019 | Innovation coaching, Innovation consulting, Innovation training, Innovation trends, Innovation workshops
Not being able to anticipate change is a common problem in companies where financial and sales targets rule. It’s really easy for the CFO to kill an idea, a conjecture or to argue a trend because the data won’t support a forecast. It can’t. Data is...
by Tristan Allen | Apr 1, 2019 | Consumer insight, Design Thinking, Future landscaping, Innovation, Innovation coaching, Innovation consultancy, Innovation consulting, Scenarios planning
To stay relevant to your customers over the next couple of years you’ll need to be aware of mega trends: the very biggest macro factors. Mega trends are those irreversible, slow-to-grow changes that we tend not to recognise as quickly as we might. It’s a bit...
