by Tristan Allen | Oct 31, 2018 | Consumer insight, General, Innovation consulting, Innovation strategy, Scenarios planning
On the corner of the high street, squeezed in between a pub and an estate agency, is a small, single-fronted shop with deep red painted window and door frames. Across the window run the words ‘Shoe Repairs’ in gold leaf, and underneath, in script, it announces ‘keys...
by Tristan Allen | Apr 12, 2018 | Future forecasting, Future landscaping, Innovation consultancy, Innovation trends, scenario planning
What’s the difference between a headline and a trend? We all get a bit dazzled by hype. We tend to believe the headlines when the reality of a situation can be very different. Trends are important when planning product and service development. Trends tell us...
