The future? It’ll take care of itself. You need to take care of you.
If you feel that the chasmic changes we’re all experiencing will affect your relationship with your customers, now is the time to work on that issue. The future will take care of itself and you need to take care of you.
What surprises our clients is how room44 pays attention to the detail they often take for granted. We do our best to unpick the connection between the business and what its customers will want. It may be that there isn’t a massive gap between the two, but it takes a new attitude to see a new opportunity.
_____________________
The work you’re doing now is what was on your to-do list yesterday.
This is your future, twenty-four hours on.
Always certain. Often wrong.
Looking at the next twenty-four hours, the probability is that there’s nothing major in your plan. Look back two or three weeks and everything has slipped; whatever we thought April looked like, it hasn’t worked out that way.
My forecaster friend comes to mind again. His favourite response to the question ‘how often do you get it right?’ is ‘I’m always certain and often wrong.’ And that’s the problem with prediction. It’s just not a science.
How do we formulate a plan?
So, accepting that we aren’t in full control of everything, how do we formulate a plan?
Read any room44 blog and you’ll see we focus on the end-user of your product or service, and the trends that are readable in their behaviours. It’s called Design Thinking, or Human- Centred Design. What it means is that we look at the need your customer has, and we work out how to meet it. We don’t try to shoehorn your product into their lives.
It’s always easier to see another person’s problem from an external perspective, and you need to apply the same objectivity to recognise your customers’ future needs before they can.
What surprises our clients?
What surprises our clients is how we pay attention to the detail they often take for granted. We do our best to unpick the connection between the business and what the customer will want. It may be that there isn’t a massive gap between the two, but it takes a new attitude to see a new opportunity.
If you feel that the chasmic changes we’re all experiencing will affect your relationship with your customers, now is the time to work on that issue. Design Thinking is our way of doing it and can be yours too. The future will take care of itself and you need to take care of you.
Talk to us.
Click through to our ‘contact‘ form.here No obligation. No fee.
Future thinking and future proofing is what we do.