Back on the 6th of February we posted a blog called ‘The way you do anything is the way you do everything. Innovation in 2020’ and reminded you that 2020 was 10% done already.
Unfortunately, it’s also true that nothing we know in May was how we imagined it would be in January and the forecasts you had in the business plan weren’t accurate. Some lucky brands have been winners through the COVID-19 crisis but lots haven’t been.
Today, more than ever, a structured yet expansive approach to future-proofing is an essential part of the innovators toolkit. Now, at the start of May, 2020 is 30% done and everything has changed, including the way you do it.
The following is a reminder of what we asked you to consider in February. The same questions apply but the context has changed.
The way you do anything is the way you do everything. Innovation in 2020.
2020 is 30% done. How was it for you? The next obvious question is, what has been different so far this year?
Or have you looked for clues where you’ve always looked, or where you know your competitors look? With 30% of 2020 behind us, doing more of the same isn’t going to provide you with the business insulation that’s probably needed this year.
Adjacent opportunities can be found and grasped. Longer term scenarios must be mapped and reviewed. Constant and tenacious interrogation of your market dynamics and consumer behaviours is imperative.
The way you do anything is the way you do everything.
If you are taking care of business today with only an occasional look at immediate threats, the way you will react is occasional and immediate.
Regularly working on your future makes your opportunities appear regularly. The way you do anything is the way you do everything.
There is a way to work in your future.
It’s a way to work in the 2020-2030 decade and know what you need to do next, and then next… Download it here. Take a look and start a working differently today.
Future thinking. Future proofing. It’s what we do.
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