To look for insight where you’ve always looked, or where you know your competitors look, isn’t going to provide you with business insulation.

The eruption of new business start-ups and the resultant increase in business failures makes the chance of existing business faltering higher than ever before.

Adjacent opportunities must be sought and grasped. Longer term scenarios must be mapped and reviewed. Constant and tenacious interrogation of your market dynamics and consumer behaviours is imperative.

The way you do anything is the way you do everything.

If you are taking care of business today with only an occasional look at immediate threats, the way you will react is occasional and immediate.

Regularly working in your future makes your opportunities appear regularly. The way you do anything is the way you do everything.

There is a way to work in your future.

It’s a way to work in the 2020-2030 decade and know what you need to do next, and then next… Download it here.

Future thinking. Future proofing. It’s what we do.

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