Innovation Strategy

Product ideas thrive when they meet their moment.

The further ahead we look, the less precise our view of the future can appear. A successful innovation strategy helps to keep the future in focus.

By reviewing as much data as possible, room44 reveals trends and sees signals of things changing. We use this insight to predict what your future market could look like. It enables us to lay out your ideas side-by-side, and decide which are relevant now. Of the rest, some will need refining and some will be pushed back to a point in the future when your customers are ready for them.

This process allows you to decide where your business is heading and what it wants to be. The resulting innovation strategy framework gets your whole team on board, empowering them all to deliver against the same plan.

As we like to say: innovation justified.

The room44 CRiTT Test

Product and service innovations can be too early or too late to appeal to consumers.

room44’s CRiTT Test explores feasibility and timing issues, scoring your ideas to provide validation and direction.

Talk to us.

Tell us how to reach you and we'll arrange a confidential initial consultation.

Or you can contact us on

+44 208 144 9800 or helpme@room44.co.uk

Innovation-led companies survive and thrive in changing markets. Will you?

Download our free guide See Your Data Differently, and unlock what you already know about your future.

Intrigue sells. It’s time to get exclusive.

Show everything up front and the decision to talk or not is binary; yes or no? Increasingly it’s no.
Show a bit of what’s on offer and a conversation has to start before anything else can happen. It’s time to get exclusive.

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