Innovation Strategy

Product ideas thrive when they meet their moment.

The further ahead we look, the less precise our view of the future can appear. A successful innovation strategy helps to keep the future in focus.

By reviewing as much data as possible, room44 reveals trends and sees signals of things changing. We use this insight to predict what your future market could look like. It enables us to lay out your ideas side-by-side, and decide which are relevant now. Of the rest, some will need refining and some will be pushed back to a point in the future when your customers are ready for them.

This process allows you to decide where your business is heading and what it wants to be. The resulting innovation strategy framework gets your whole team on board, empowering them all to deliver against the same plan.

As we like to say: innovation justified.

The room44 CRiTT Test

Product and service innovations can be too early or too late to appeal to consumers.

room44’s CRiTT Test explores feasibility and timing issues, scoring your ideas to provide validation and direction.

Talk to us.

Tell us how to reach you and we'll arrange a confidential initial consultation.

Or you can contact us on

+44 208 144 9800 or helpme@room44.co.uk

Innovation-led companies survive and thrive in changing markets. Will you?

Download our free guide See Your Data Differently, and unlock what you already know about your future.

Pitching room44

Our objective is to leave you with an innovation portfolio and a sequence of actions. This gives you an advantage in your marketplace: knowing what consumers will be looking for before your competitors, and often before consumers know themselves.

read more

Your consumer persona must change – or die.

Millennials are a pain in the backside. They dominate the room during ideation sessions, and management teams are fixated on them as the single most important customer segment. So much has been written about the behaviours and preferences of the millennial generation...

read more

What is room44?

room44 How can we help?