Innovation Strategy

Product ideas thrive when they meet their moment.

The further ahead we look, the less precise our view of the future can appear. A successful innovation strategy helps to keep the future in focus.

By reviewing as much data as possible, room44 reveals trends and sees signals of things changing. We use this insight to predict what your future market could look like. It enables us to lay out your ideas side-by-side, and decide which are relevant now. Of the rest, some will need refining and some will be pushed back to a point in the future when your customers are ready for them.

This process allows you to decide where your business is heading and what it wants to be. The resulting innovation strategy framework gets your whole team on board, empowering them all to deliver against the same plan.

As we like to say: innovation justified.

The room44 CRiTT Test

Product and service innovations can be too early or too late to appeal to consumers.

room44’s CRiTT Test explores feasibility and timing issues, scoring your ideas to provide validation and direction.

Talk to us.

Tell us how to reach you and we'll arrange a confidential initial consultation.

Or you can contact us on

+44 208 144 9800 or helpme@room44.co.uk

Innovation-led companies survive and thrive in changing markets. Will you?

Download our free guide See Your Data Differently, and unlock what you already know about your future.

The SME’s lament: the language of change.

There’s an adage that says:
The first generation builds it.
The second generation keeps it.
The third generation loses it.
This is really unfair on the third generation. The probability is that the first and second generations just don’t set the third up for success by changing soon enough.

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What is an innovation audit?

Practically, the room44 innovation audit provides a view of your world that your customers see. Strategically, if you are beginning to think about divestment, investment, or retirement and succession, this will show you how your plans might be helped along.

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Innovation audits with purpose.

Auditing the way your company regards innovation and how it pushes initiatives into the market can be a key indicator of business sustainability.
“Creativity is having new ideas. Innovation is doing new things.” – Theodore Levitt.

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