Product ideas thrive when they meet their moment.
The further ahead we look, the less precise our view of the future can appear. A successful innovation strategy helps to keep the future in focus.
By reviewing as much data as possible, room44 reveals trends and sees signals of things changing. We use this insight to predict what your future market could look like. It enables us to lay out your ideas side-by-side, and decide which are relevant now. Of the rest, some will need refining and some will be pushed back to a point in the future when your customers are ready for them.
This process allows you to decide where your business is heading and what it wants to be. The resulting innovation strategy framework gets your whole team on board, empowering them all to deliver against the same plan.
As we like to say: innovation justified.
The room44 CRiTT Test
Product and service innovations can be too early or too late to appeal to consumers.
room44’s CRiTT Test explores feasibility and timing issues, scoring your ideas to provide validation and direction.
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