Blog - room44

Disrupt to stand out: why ‘purpose’ in business starts with innovative thinking.

Nov 12, 2019

As you sit down to write your 2020 budget plan, ask yourself this question: how different will this plan make us look by this time next year?

2019: the year of ‘not another one’.

Nov 11, 2019

We’ve built a product that will help companies, like yours, plan to outlast your competition and thrive in a tough market. It’s called 10, 20-30.

The way you do anything is the way you do everything.

Nov 7, 2019

To look for insight where you’ve always looked, or where you know your competitors look, isn’t going to provide you with business insulation. The eruption of new business start-ups and the resultant increase in business failures makes the chance of existing business...

Hallelujah for the lifecycle!

Oct 28, 2019

To read about our new long-range innovation tool please click here and we’ll send you a synopsis. It’s called 10, 20-30 and it is designed to maximise your opportunities though-out the next decade.

Who do you trust? The customer question new brands need to answer.

Oct 21, 2019

Our passive drift towards a world where sensors, monitors and machine learning pose a real challenge to innovating companies.

‘Sustainable’ shouldn’t mean ‘a bit less crap’.

Oct 15, 2019

Changing to a recycled material to do the same job as the virgin one doesn’t produce less waste.

Intuition and gut feel; what CSuite does best.

Oct 8, 2019

In the digital marketing rule book, we are told there are three phases to online marketing: awareness, trust and conversion. It’s the same across your business structure and vertically from bottom to top.

Being noticed isn’t the same as being trusted, but getting an innovation concept through the stage gates means tapping into what becomes a reason to believe.

Fruit farmers favour raspberry robots

Sep 30, 2019

Raspberries There’s a farm in the UK that grows raspberries. It has always had pickers to come in and harvest the crops at the right time, but now it’s working with an automated picker and the results are looking good. The robot does the work of a person, and does it...