room44 blog
The latest innovation insights.
The future with a plan is not only possible, it’s better.
The next few months are impossible to predict and therefore difficult to plan, so think different. Blend specialism with generalism. When I got my first job, the first thing my bank did was send me a credit card: instant debt. So I started to run my finances like many...
What if there is no cure? Your ‘new normal’ is for you to define.
As I write this in August 2020, Russia is promising a mass vaccination campaign against COVID-19 in October, while Western hopes are pinned on a number of vaccines currently under trial, including one developed by Oxford University in the UK. The media has latched on...
Dear Tristan, A few lines from your future.
Dear ‘January Tristan’, ‘July Tristan’ here. I thought it may be useful to send you a few lines from your future to let you know what to expect and, perhaps, to help you plan for the next few months. Everything changes Above all, there is one thing you need to know...
The quiet language of disruption.
I don’t mean, hey wake up and smell the coffee – you’re going out of business!!! I mean, change is happening and you are being affected. There’s an opportunity to innovate if you read the signs of disruption and act before your approach becomes “an exaggerated...
The innovation ceiling: data-driven innovation versus human-centred innovation
Established brands, with overhead management and ’growth’ as performance metrics aren’t likely to innovate for the right reasons, if at all. The innovation ceiling gets in the way. Do you work with a brand that has market share? Is your KPI to increase it? Welcome to...
Question: can we tell you what you should do next?
When nothing in the data indicates what your future holds, you must work out what will keep your product relevant to its market. This is what innovation consulting takes care of. Clients can be contrary. What they say they want and what they actually want aren’t...
Mindful consumption in a high street near you
Supply chains and the hospitality market are decoupling, signalling a resurgence of mindful consumption in a high street near you. New demand will bring back variety to the domestic landscape. Twelve weeks ago you: probably had to explain what a Zoom meeting...
Your ex-staff are your new competitors
Enforced or voluntary migration puts people into survival mode and catalyses market disruption and growth in the places they go to. The job losses due to COVID-19 present an opportunity for those who have been forced to move on. Your ex-staff are your new competitors....
There’s a new normal. Local is the new trusted brand equity.
New normal Inevitably, the events of the last three months have disrupted business and personal planning. Unprecedented circumstances have that effect. Just before the world went into COVID-19-enforced lockdown, the UK was fixated on Brexit and guess what? It hasn't...
2020 is 30% time gone. Is the way you do anything still the way you do everything?
If you are taking care of business today with only an occasional look at immediate threats, the way you will react is occasional and immediate. After all, the way you do anything is the way you do everything.