The latest innovation insights.
Plan for normality and keep a focus on the future, whenever and whatever that might be. The highly unusual situation we're in isn't forever. It’d be foolish to underestimate the effect that COVID-19 is having and will continue to have on our day-to-day lives, but if...read more
When the long term is the hardest thing to focus on, that’s when it’s most important to retain that focus.
When the long term is the hardest thing to focus on, that’s when it’s most important to retain that focus.read more
Innovation comes in many shapes and sizes but even when it’s done well, the problem of resistance to change rears its head. A proven process will help to make innovation stick.read more
If you are taking care of business today with only an occasional look at immediate threats, the way you will react is occasional and immediate. After all, the way you do anything is the way you do everything.read more
Business needs to start walking the environmental walk - or riding it. room44 diversifies into eBikes. Leading innovation consultancy room44 is delighted to announce its latest venture: teaming up with www.fullycharged.com, London’s premier eBike specialists, room44...read more
but it depends on how you see it. Perspective comes in many shapes and sizes. Here’s an example: ‘“…I’m overdue for a Donald.” Donald…? “Trump,” she explained. Thank God for that, I thought she meant Duck.’* Two people, two interpretations, one misunderstanding. This...read more
Why do companies do what they do, sometimes without changing, for so long? Because that’s what the people in those companies were trained to do.read more
As a process, ours is an easy one to understand. Pick a point in the future, use radical insight to inform what’s needed for that strategic end point to be viable and plot the product developments that will get you there.read more
The things that will disrupt you in five years’ time have started to emerge already – and you can see them, if you look.read more
The way ideation works depends on how it is directed. Creativity is best achieved with nurture and new insight. During a room44 ideation session there is a moment when somebody in the room will realise that the ideas on the wall can be started immediately. The "…and...read more