room44 blog

The latest innovation insights.

Rant alert: no, we won’t work for nothing.

Rant alert: no, we won’t work for nothing.

Times are tough and nothing is as it was, so it’s understandable that brands are taking a long, hard look at what they do next. We get that. But when you write to us, or occasionally call, to say, ‘We’re planning an ideation session/hackathon/creative competition and...

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room44 fully charges Milton Keynes with eCargo bikes.

room44 fully charges Milton Keynes with eCargo bikes.

At the start of 2020, room44 had made the decision to diversify into a business segment that our trend analysis identified as growing. As things turned out, we were right for more reasons that we could have imagined. room44 is delighted to be able to develop ideas for...

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The future with a plan is not only possible, it’s better.

The future with a plan is not only possible, it’s better.

The next few months are impossible to predict and therefore difficult to plan, so think different. Blend specialism with generalism. When I got my first job, the first thing my bank did was send me a credit card: instant debt. So I started to run my finances like many...

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Dear Tristan, A few lines from your future.

Dear Tristan, A few lines from your future.

Dear ‘January Tristan’, ‘July Tristan’ here. I thought it may be useful to send you a few lines from your future to let you know what to expect and, perhaps, to help you plan for the next few months. Everything changes Above all, there is one thing you need to know...

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The quiet language of disruption.

The quiet language of disruption.

I don’t mean, hey wake up and smell the coffee – you’re going out of business!!! I mean, change is happening and you are being affected. There’s an opportunity to innovate if you read the signs of disruption and act before your approach becomes “an exaggerated...

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Question: can we tell you what you should do next?

Question: can we tell you what you should do next?

When nothing in the data indicates what your future holds, you must work out what will keep your product relevant to its market. This is what innovation consulting takes care of. Clients can be contrary. What they say they want and what they actually want aren’t...

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