room44 blog

The latest innovation insights.

The way you do anything is the way you do everything.

To look for insight where you’ve always looked, or where you know your competitors look, isn’t going to provide you with business insulation. The eruption of new business start-ups and the resultant increase in business failures makes the chance of existing business...

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Hallelujah for the lifecycle!

To read about our new long-range innovation tool please click here and we’ll send you a synopsis. It’s called 10, 20-30 and it is designed to maximise your opportunities though-out the next decade.

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Intuition and gut feel; what CSuite does best.

In the digital marketing rule book, we are told there are three phases to online marketing: awareness, trust and conversion. It’s the same across your business structure and vertically from bottom to top.

Being noticed isn’t the same as being trusted, but getting an innovation concept through the stage gates means tapping into what becomes a reason to believe.

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Fruit farmers favour raspberry robots

Raspberries There’s a farm in the UK that grows raspberries. It has always had pickers to come in and harvest the crops at the right time, but now it’s working with an automated picker and the results are looking good. The robot does the work of a person, and does it...

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The room44 manifesto.

The constant in all our lives is change.
The question that we must all ask isn’t ‘what’s going to change?’ but ‘what won’t change?’

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