room44 blog

The latest innovation insights.

Innovation doesn’t happen by accident.

The way we help people like you to innovate is to shine a light on new opportunities. The metaphor is that, while you might be looking for your keys under the lamppost, we’ll get a torch and find them in the bushes.

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Plastic packaging. Who is responsible for innovation?

We’re looking at the plastic packaging industry, at the moment. We know we can make a consumer-facing difference here but, to be honest, it’s a hard nut to crack. Because nobody wants to take the leap in case they have a price to pay, all parts of the supply chain struggle with recovering the costs associated with change and that raises the question, who is responsible for innovation?

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