room44 blog
The latest innovation insights.
‘Sustainable’ shouldn’t mean ‘a bit less crap’.
Changing to a recycled material to do the same job as the virgin one doesn’t produce less waste.
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Intuition and gut feel; what CSuite does best.
In the digital marketing rule book, we are told there are three phases to online marketing: awareness, trust and conversion. It’s the same across your business structure and vertically from bottom to top.
Being noticed isn’t the same as being trusted, but getting an innovation concept through the stage gates means tapping into what becomes a reason to believe.
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Fruit farmers favour raspberry robots
Raspberries There’s a farm in the UK that grows raspberries. It has always had pickers to come in and harvest the crops at the right time, but now it’s working with an automated picker and the results are looking good. The robot does the work of a person, and does it...
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The room44 manifesto.
The constant in all our lives is change.
The question that we must all ask isn’t ‘what’s going to change?’ but ‘what won’t change?’
This is the world we live in.
This is the world we live in.
Is it really any different to the way things have always been?
Data kills innovation.
To innovate successfully it is essential to apply creativity, intuition and to start believing the signals you see by reading market landscapes.
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Precrastination. Loading the front end of the creative process.
Very soon, your market will suffer turmoil and new competition. If you don’t see it coming, it’ll be ‘sayonara baby’ and back to the LinkedIn Premium Account.
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Measure your business in dogs.
If you aren’t looking into the future and planning your place in markets as they develop, you may as well wrap it up and sell out now to give someone else a chance of doing better.
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Is your product lifecycle based on policy, strategy or blind faith?
Put a strategy this in place and all manner of intangible efficiencies start to open up: elephants vanish from rooms and black swans appear all over the place.
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A strategy is an actionable plan that needs action.
Our specific method of assessing your product options will make the order of priority clear, the thing to do next apparent and the eventual result measurable.
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