room44 blog

The latest innovation insights.

Your team can only win for four years.

But companies who get really good, really quickly, can save themselves by introducing new people to the team. There’s a shift in the dynamic and they move on to differently better things.

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Can innovation and fit work together?

Across your team, you’ve got classical training, industry knowledge, regulatory awareness, ethical rigour and a list of contacts that everybody around the board table brought with them. But outside the boardroom, where your clients live, you’ve got emerging technology, insurgent competition, start-up mindsets and new brand owners with a consumer-focused obsession. This is your marketplace, but you probably don’t see it like this – yet.

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How sustainable is your innovation?

While we have a multiplicity of choice in all digital markets, pricing is a competitive equation. In new markets, the value of a product is usually higher and then finds a lower level as more options become available. Scarcity costs more.

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Can writers innovate?

Writing for business has a specific set of needs to meet. Whether I’m trying to explain how different room44 is, or how interesting I might be to talk to, or tell you about a special offer, the fact is that I’m selling. Let’s not dodge it. Everybody is selling, all the time.

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