room44 blog
The latest innovation insights.
An offer that only comes along when you least have time for it and exactly when you need it.
That’s it: an offer that only comes along when you least have time for it and exactly when you need it.
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Intrigue sells. It’s time to get exclusive.
Show everything up front and the decision to talk or not is binary; yes or no? Increasingly it’s no.
Show a bit of what’s on offer and a conversation has to start before anything else can happen. It’s time to get exclusive.
By invitation only. Brand scarcity works.
Things are changing online. The magnetic pull of social media is starting to wane, and digital natives are behaving differently.
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Mars bars and cars
Seeing personal mobility from a confectionery brand’s perspective.
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Slow innovation
Slow innovation. Getting innovation right takes time, and the only way to start is to start.
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Things change slowly round here.
Things change slowly round here.
How did you go bankrupt?
Two ways: gradually, then suddenly.
Let’s talk about 2019!
room44’s founder asks a serious question; what are you going to do differently to make 2019 your best year yet?
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Innovation? “We can do that now.”
Looking back, it was hard even to say why the blindingly obvious had been so close to slipping out of reach; but it all worked out for the best.
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Innovation complications: the watchmaker’s dilemma.
Innovation isn’t an option, it’s an imperative. Unless you are planning to play golf or go fishing, and that isn’t really much of a plan.
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Micro effects of macro change. The key cutter.
On the corner of the high street, squeezed in between a pub and an estate agency, is a small, single-fronted shop with deep red painted window and door frames. Across the window run the words ‘Shoe Repairs’ in gold leaf, and underneath, in script, it announces ‘keys...
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