room44 blog
The latest innovation insights.
David is a COO with a problem. David’s CEO wants to innovate.
David got a call from his CEO. Having been to an innovation forum, she wants to introduce a programme of innovation. Where to start? The company’s not short of good ideas. They have people visiting trade shows all the time. David goes to networking meetings at least...
read more
Macro is dead. Long live the mega trend. room44 predicts your micro future.
There simply isn’t time for macro to be a thing anymore. What we are left with are mega trends and your micro response.
read more
The theory of ‘inevitable failure’ – otherwise known as ‘the need for innovation’.
Is innovation part of your three year plan? As long ago as 1962, Everett Rogers published the Diffusion of Innovation concept, coining the phrases ‘Early Adopters’ and the ‘Early Majority’ that are still popular today. In 2016, McKinsey assessed the average lifecycle...
read more
Gen. Z is the 2020 growth opportunity. Time to get with this programme.
People often refer to innovation as what happens in the future. But, for us, the future means what happens in this budget year.
read more
EQ, repeat purchase and brand legacy. What Design Thinking is really about.
EQ, repeat purchase and brand legacy. What Design Thinking is really about.
read more
Disruption disrupting innovation. Teachers need to do and doers need to teach.
Maybe the business advice market is looking down the barrel of its own gun. Disruption disrupting innovation. That’s got a ring about it.
read more
Treat innovating like feeding the kids spinach in smoothies.
We've just had a public holiday in the UK. An extra day off gives us the chance to visit friends and family too far away to get to in a normal weekend. Take a child along on this trip and invariably they'll hear, “ooh, haven’t you grown?” Children do grow. If you see...
read more
Innovation: it’s too hard and takes too long.
Sometimes innovation feels too hard and takes too long to begin when common sense says ‘good enough’ is fine.
read more
Trends in the way we work, part 2. Mastercard almost innovates. But no cigar.
One of the world’s biggest financial institutions is asking the ‘crowd’ to ‘pitch your partnership’ to secure the services of people who don’t want to work for them, by offering non-contracted employees the same stuff they left behind.
read more
Trends in the way we work, Part 1. Corporates and the battle for staff.
Look through your LinkedIn feed any day of any week and you’ll find a discussion about homeworking. An enlightened manager will be lauded as a visionary for letting a team work from home for some of the week, and somewhere in the thread there’ll be a comment and the...
read more