room44 blog

The latest innovation insights.

The future with a plan is not only possible, it’s better.

The future with a plan is not only possible, it’s better.

The next few months are impossible to predict and therefore difficult to plan, so think different. Blend specialism with generalism. When I got my first job, the first thing my bank did was send me a credit card: instant debt. So I started to run my finances like many...

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Dear Tristan, A few lines from your future.

Dear Tristan, A few lines from your future.

Dear ‘January Tristan’, ‘July Tristan’ here. I thought it may be useful to send you a few lines from your future to let you know what to expect and, perhaps, to help you plan for the next few months. Everything changes Above all, there is one thing you need to know...

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The quiet language of disruption.

The quiet language of disruption.

I don’t mean, hey wake up and smell the coffee – you’re going out of business!!! I mean, change is happening and you are being affected. There’s an opportunity to innovate if you read the signs of disruption and act before your approach becomes “an exaggerated...

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Question: can we tell you what you should do next?

Question: can we tell you what you should do next?

When nothing in the data indicates what your future holds, you must work out what will keep your product relevant to its market. This is what innovation consulting takes care of. Clients can be contrary. What they say they want and what they actually want aren’t...

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Mindful consumption in a high street near you

Mindful consumption in a high street near you

Supply chains and the hospitality market are decoupling, signalling a resurgence of mindful consumption in a high street near you. New demand will bring back variety to the domestic landscape. Twelve weeks ago you: probably had to explain what a Zoom meeting...

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Your ex-staff are your new competitors

Your ex-staff are your new competitors

Enforced or voluntary migration puts people into survival mode and catalyses market disruption and growth in the places they go to. The job losses due to COVID-19 present an opportunity for those who have been forced to move on. Your ex-staff are your new competitors....

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There’s a new normal. Local is the new trusted brand equity.

There’s a new normal. Local is the new trusted brand equity.

New normal Inevitably, the events of the last three months have disrupted business and personal planning. Unprecedented circumstances have that effect. Just before the world went into COVID-19-enforced lockdown, the UK was fixated on Brexit and guess what? It hasn't...

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