room44 blog

The latest innovation insights.

Your choices are to sell more, sell for more or get creative.

Your choices are to sell more, sell for more or get creative.

No one is ever going to accuse me of being prudent I’ve never saved enough or made enough AVC payments and doubt that my pension will amount to a comfortable retirement. I’m the complacent child of the lucky generation who have had comfortable retirements from final...

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FFS Tristan, how can that work?

FFS Tristan, how can that work?

“FFS Tristan, how can that work? If I make 1% changes every day I’ll have a different business in three months.” Trump – Brexit – Covid-19 – War in Ukraine… It’s trite to suggest that these mega-events are on the same scale as decisions you and I make in our everyday...

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Your year is 25% time gone. Macro events on the horizon

Your year is 25% time gone. Macro events on the horizon

At this time of year we write a content calendar that usually includes a blog timed for March saying something like, your year is 25% time gone: what has changed? Obviously, it’s provocative. Understandably, it can get a reaction along the lines of ‘shut up, smart...

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Electric vans simply don’t do it – yet.

Electric vans simply don’t do it – yet.

If you've read any of room44's output you'll know that we run a diversified business model across sectors that include eBike sales and service under the www.fullycharged.com brand. Across the Fully Charged business and particularly Fully Charged Silverstone and the FC...

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Culture needs a strategy to feed on

Culture needs a strategy to feed on

Right through COVID-19 lockdowns, established, proactive business has been morphing into new versions of itself. At the same time, start-ups have been making huge noise. Individuals and groups of entrepreneurs are re-starting, re-surging, re-energising and finding new...

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Has the pandemic saved your business?

Has the pandemic saved your business?

Maybe now it’s time to think about innovation. Pivoting to grow Being honest, if room44 had stayed wedded to its core business at the start of 2019, we probably wouldn’t be here today. When the pandemic shut the UK economy down, we had already opened a new venture...

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The analysis was right, but the facts were wrong.

The analysis was right, but the facts were wrong.

Client teams know what they have to do when faced with a market landscape that’s changing. They must react, respond and evolve to meet customer need. The problem with this is agreeing what the customer need will be – which is where our particular view of the world helps.

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Who takes decision-making responsibility?

Who takes decision-making responsibility?

History tells us that the likelihood of most companies surviving much beyond the founder’s involvement is slim. Many businesses get bought, absorbed into other companies or simply fail.

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