room44 blog

The latest innovation insights.

Make innovation stick in three steps

Innovation comes in many shapes and sizes but even when it’s done well, the problem of resistance to change rears its head. A proven process will help to make innovation stick.

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room44 diversifies into eBikes – announcement

Business needs to start walking the environmental walk - or riding it. room44 diversifies into eBikes. Leading innovation consultancy room44 is delighted to announce its latest venture: teaming up with, London’s premier eBike specialists, room44...

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You don’t need to worry about emerging trends…

but it depends on how you see it. Perspective comes in many shapes and sizes. Here’s an example: ‘“…I’m overdue for a Donald.” Donald…? “Trump,” she explained. Thank God for that, I thought she meant Duck.’* Two people, two interpretations, one misunderstanding. This...

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Are you planning a 2020 strategy project?

The way ideation works depends on how it is directed. Creativity is best achieved with nurture and new insight. During a room44 ideation session there is a moment when somebody in the room will realise that the ideas on the wall can be started immediately. The "…and...

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