The latest innovation insights.
That’s it: an offer that only comes along when you least have time for it and exactly when you need it.read more
Show everything up front and the decision to talk or not is binary; yes or no? Increasingly it’s no.
Show a bit of what’s on offer and a conversation has to start before anything else can happen. It’s time to get exclusive.
Things are changing online. The magnetic pull of social media is starting to wane, and digital natives are behaving differently.read more
Seeing personal mobility from a confectionery brand’s perspective.read more
Slow innovation. Getting innovation right takes time, and the only way to start is to start.read more
Things change slowly round here.
How did you go bankrupt?
Two ways: gradually, then suddenly.
room44’s founder asks a serious question; what are you going to do differently to make 2019 your best year yet?read more
Looking back, it was hard even to say why the blindingly obvious had been so close to slipping out of reach; but it all worked out for the best.read more
Innovation isn’t an option, it’s an imperative. Unless you are planning to play golf or go fishing, and that isn’t really much of a plan.read more
On the corner of the high street, squeezed in between a pub and an estate agency, is a small, single-fronted shop with deep red painted window and door frames. Across the window run the words ‘Shoe Repairs’ in gold leaf, and underneath, in script, it announces ‘keys...read more