room44 blog
The latest innovation insights.
Electric Vehicles are being promoted for a reason. Do you remember what it is?
The switch away from internal combustion engines is inevitable. And if it’s inevitable in 2030, it’s necessary now. Like a lot of things in life, we are all good at putting off what we know needs to happen in favour of convenience now.
The wildlands of business and your managed retreat.
People who are newly switched on to the risks of fire destroying their homes and businesses are entering into a period of managed retreat.
Rant alert: no, we won’t work for nothing.
Times are tough and nothing is as it was, so it’s understandable that brands are taking a long, hard look at what they do next. We get that. But when you write to us, or occasionally call, to say, ‘We’re planning an ideation session/hackathon/creative competition and...
room44 fully charges Milton Keynes with eCargo bikes.
At the start of 2020, room44 had made the decision to diversify into a business segment that our trend analysis identified as growing. As things turned out, we were right for more reasons that we could have imagined. room44 is delighted to be able to develop ideas for...
The future with a plan is not only possible, it’s better.
The next few months are impossible to predict and therefore difficult to plan, so think different. Blend specialism with generalism. When I got my first job, the first thing my bank did was send me a credit card: instant debt. So I started to run my finances like many...
What if there is no cure? Your ‘new normal’ is for you to define.
As I write this in August 2020, Russia is promising a mass vaccination campaign against COVID-19 in October, while Western hopes are pinned on a number of vaccines currently under trial, including one developed by Oxford University in the UK. The media has latched on...
Dear Tristan, A few lines from your future.
Dear ‘January Tristan’, ‘July Tristan’ here. I thought it may be useful to send you a few lines from your future to let you know what to expect and, perhaps, to help you plan for the next few months. Everything changes Above all, there is one thing you need to know...
The quiet language of disruption.
I don’t mean, hey wake up and smell the coffee – you’re going out of business!!! I mean, change is happening and you are being affected. There’s an opportunity to innovate if you read the signs of disruption and act before your approach becomes “an exaggerated...
The innovation ceiling: data-driven innovation versus human-centred innovation
Established brands, with overhead management and ’growth’ as performance metrics aren’t likely to innovate for the right reasons, if at all. The innovation ceiling gets in the way. Do you work with a brand that has market share? Is your KPI to increase it? Welcome to...
Question: can we tell you what you should do next?
When nothing in the data indicates what your future holds, you must work out what will keep your product relevant to its market. This is what innovation consulting takes care of. Clients can be contrary. What they say they want and what they actually want aren’t...