room44 blog
The latest innovation insights.
Trends in the way we work, Part 1. Corporates and the battle for staff.
Look through your LinkedIn feed any day of any week and you’ll find a discussion about homeworking. An enlightened manager will be lauded as a visionary for letting a team work from home for some of the week, and somewhere in the thread there’ll be a comment and the...
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Disruption visualised.
Meet Soda. She’s going to show you how disruption happens.
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Ideation won’t pay the bills. Launching something will.
In our opinion, ideation needs to lead to an actionable plan that gets actioned.
There’s a saying that goes; start putting ideas into one
hand and crap into the other and see which one fills up first.
Instant ROI from an innovation project that can be run in a day.
You can help your CFO understand innovation. Ask them what they’ve learnt in the last five years. What they do differently now that they didn’t do in 2015/ 16/ 17.
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Five mega trends to keep an eye on. One guarantee.
Don’t wait. Just because you aren’t looking doesn’t mean things aren’t happening. We can help with that and we aren’t afraid to offer some guarantees.
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What is the life expectancy of your company?
Think of it like this. Over the course of, say five years, lots of products will fade from the market. Will yours?
room44 has a process for helping you prepare and succeed in a changing market place. It’s called the Programme for Changemakers. Click below for details.
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Who will you sell your packaging to?
Do you know what age Gen.Y (or Z or Alpha) is? With industry so hung-up on Millennials as the largest shopping age group, it’s no surprise that subsequent segments aren’t front of mind. For reasons of sustainability, yours and everyone else’s, Gen. Y should be.
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eBikes have changed your journey options – democratised mobility for the 14 to 104 age range.
Say that again: sanctioned, free-from-surcharge, powered mobility for the masses? Democratised mobility for the 14 to 104 age range.
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Why we don’t need to know everything about toothpaste to help you stay in the toothpaste market.
Buying in an objective view of your market opens the door to fresh ideas. There is value in re-examining data that you’ve discounted, and in bringing your consumer’s perspective into your reckoning.
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The secret life of an innovation consultant
We work to create a strategy that delivers products and services to let your customers experience innovation: a better experience, or a more satisfying solution to their problem.
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