room44 blog

The latest innovation insights.

What is the life expectancy of your company?

Think of it like this. Over the course of, say five years, lots of products will fade from the market. Will yours?

room44 has a process for helping you prepare and succeed in a changing market place. It’s called the Programme for Changemakers. Click below for details.

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Who will you sell your packaging to?

Do you know what age Gen.Y (or Z or Alpha) is? With industry so hung-up on Millennials as the largest shopping age group, it’s no surprise that subsequent segments aren’t front of mind. For reasons of sustainability, yours and everyone else’s, Gen. Y should be.

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