room44 blog
The latest innovation insights.
Technology predictions are completely useless to you.
If we don’t work on the direction of travel that takes us from a business that doesn’t use a new technology to one that does, we aren’t designing our business; we’re waiting for something to happen and that’s not a strategy.
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Designers are changing your world – count the ways.
The infrastructure that we know is altering our relationship with hardware, software and each other. The change is subtle and unrelenting. Here are a few to look out for:
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Innovation? You’re only limited by their imagination.
Innovation happens when people, who can see something happening in the future with crystal clarity, persuade older people so they can believe it too.
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Five transport developments that will change your customer behaviours.
Not all new technology is focused on going round a race track at speed.
Here are five automotive developments that will change your customer behaviours.
Innovation = work out where they’re going and get there first.
What Marketers do with data is create a sales graph that looks like a hockey stick. What the innovator does with the data is the clever bit.
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New rules without new controls. Signs of change from the internet.
Banks aren’t sure whether crypto-currencies will wipe them out. If it happens, much of what we understand about finance will change. This won’t happen overnight, but it could happen. What then? How does society structure and control finance?
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Innovation means nothing to me
Announce your innovation led strategic direction, declare it, sing it from the podium every chance you get, and see your company culture change.
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Innovation training that no-one will ever know about.
There are times when people just want to work alone, quietly and thoughtfully. So, we’ve developed an email-based innovation course.
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Must profit and innovation be mutually exclusive? It’s all about culture. Or you.
Maybe it’s you. If you’re getting in your own way because you are busy, stop. Your culture won’t change until you give it a reason to. Organise as many away days as you like: if you let people go back to what they did before the meeting, you’ve wasted your time.
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Signals of change from four industries. The iceberg of ignorance.
Everywhere you look (if you look), the signals are there to show you that many, many companies won’t survive the next few years.
It’s easy for any/every C-Suite to say this is bollocks, but absolutely everybody else (the 96%) will nod their head and shrug.