room44 blog
The latest innovation insights.
‘The more I practise, the luckier I get.’
The reason for thinking far and wide is as important to your long-term strategy as cutting invoices is to making the payroll today. It’s also contagious.
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Your team can only win for four years.
But companies who get really good, really quickly, can save themselves by introducing new people to the team. There’s a shift in the dynamic and they move on to differently better things.
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Be honest, do you really want to have to innovate?
Trend analysis starts here – with looking for signals. How does this work in practice? Well, if you’re a manufacturer of fuel tanks, the increase in electrically-powered cars may concern you.
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How adverbs describe your need to innovate.
Essentially, there are only two reasons why companies seek help to devise an innovation strategy: to stop a slide or underpin growth. Which one are you?
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Can innovation and fit work together?
Across your team, you’ve got classical training, industry knowledge, regulatory awareness, ethical rigour and a list of contacts that everybody around the board table brought with them. But outside the boardroom, where your clients live, you’ve got emerging technology, insurgent competition, start-up mindsets and new brand owners with a consumer-focused obsession. This is your marketplace, but you probably don’t see it like this – yet.
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How sustainable is your innovation?
While we have a multiplicity of choice in all digital markets, pricing is a competitive equation. In new markets, the value of a product is usually higher and then finds a lower level as more options become available. Scarcity costs more.
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Augmented you: ten everyday digital augmentations you’ve stopped thinking about.
Whether it was a great new idea that you signed up to when you first saw it, or the app just appeared when you updated your software, you are at the mercy of your own devices. How far down the road to augmentation are you? And what could the implications be? The...
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Forget five years. You’ve got eighteen months.
Management teams worry about what they’ll be doing in five years’ time. In some cases, they needn’t worry: they won’t be around that long.
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What’s wrong with this statement? ‘A problem well-stated is a problem half-solved.’
Let’s have a look at what Design Thinking actually means (there’s more to it than a workshop and some coloured sticky notes).
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Can writers innovate?
Writing for business has a specific set of needs to meet. Whether I’m trying to explain how different room44 is, or how interesting I might be to talk to, or tell you about a special offer, the fact is that I’m selling. Let’s not dodge it. Everybody is selling, all the time.
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