room44 blog
The latest innovation insights.
How fast things change.
Expo 2020 posed 50 questions that were relevant when the organisers were planning the event. Since then, Expo 2020 has been postponed by a year and many of the known knowns have become irrelevant or accelerated. Take a look at the attached list of 50 questions...
Are you tired of ‘we help…’ consultancies?
Since we started our business in 2014, room44’s aim has always been to be a bit different. ‘Thinking differently’ has unfortunately become something of a cliché, and future-proofing has become rather under-valued since COVID-19 knocked everybody for six. Reading the...
Three numbers to help get you through 2021 saner, healthier and with a smaller carbon footprint.
2021 is going to be the best year we’ve ever had and a total shitshow. The signs are there for radical disruption to every aspect of life and business and, if everyone really believed it, they’d be taking action now. The idea that change is a diminishment of...
Electric Vehicles are being promoted for a reason. Do you remember what it is?
The switch away from internal combustion engines is inevitable. And if it’s inevitable in 2030, it’s necessary now. Like a lot of things in life, we are all good at putting off what we know needs to happen in favour of convenience now.
The wildlands of business and your managed retreat.
People who are newly switched on to the risks of fire destroying their homes and businesses are entering into a period of managed retreat.
Rant alert: no, we won’t work for nothing.
Times are tough and nothing is as it was, so it’s understandable that brands are taking a long, hard look at what they do next. We get that. But when you write to us, or occasionally call, to say, ‘We’re planning an ideation session/hackathon/creative competition and...
room44 fully charges Milton Keynes with eCargo bikes.
At the start of 2020, room44 had made the decision to diversify into a business segment that our trend analysis identified as growing. As things turned out, we were right for more reasons that we could have imagined. room44 is delighted to be able to develop ideas for...
The future with a plan is not only possible, it’s better.
The next few months are impossible to predict and therefore difficult to plan, so think different. Blend specialism with generalism. When I got my first job, the first thing my bank did was send me a credit card: instant debt. So I started to run my finances like many...
What if there is no cure? Your ‘new normal’ is for you to define.
As I write this in August 2020, Russia is promising a mass vaccination campaign against COVID-19 in October, while Western hopes are pinned on a number of vaccines currently under trial, including one developed by Oxford University in the UK. The media has latched on...
Dear Tristan, A few lines from your future.
Dear ‘January Tristan’, ‘July Tristan’ here. I thought it may be useful to send you a few lines from your future to let you know what to expect and, perhaps, to help you plan for the next few months. Everything changes Above all, there is one thing you need to know...