room44 blog

The latest innovation insights.

Intrigue sells. It’s time to get exclusive.

Show everything up front and the decision to talk or not is binary; yes or no? Increasingly it’s no.
Show a bit of what’s on offer and a conversation has to start before anything else can happen. It’s time to get exclusive.

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Slow innovation

Slow innovation. Getting innovation right takes time, and the only way to start is to start.

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Micro effects of macro change. The key cutter.

On the corner of the high street, squeezed in between a pub and an estate agency, is a small, single-fronted shop with deep red painted window and door frames. Across the window run the words ‘Shoe Repairs’ in gold leaf, and underneath, in script, it announces ‘keys...

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