room44 blog
The latest innovation insights.
Dear Tristan, A few lines from your future.
Dear ‘January Tristan’, ‘July Tristan’ here. I thought it may be useful to send you a few lines from your future to let you know what to expect and, perhaps, to help you plan for the next few months. Everything changes Above all, there is one thing you need to know...
The quiet language of disruption.
I don’t mean, hey wake up and smell the coffee – you’re going out of business!!! I mean, change is happening and you are being affected. There’s an opportunity to innovate if you read the signs of disruption and act before your approach becomes “an exaggerated...
The innovation ceiling: data-driven innovation versus human-centred innovation
Established brands, with overhead management and ’growth’ as performance metrics aren’t likely to innovate for the right reasons, if at all. The innovation ceiling gets in the way. Do you work with a brand that has market share? Is your KPI to increase it? Welcome to...
Question: can we tell you what you should do next?
When nothing in the data indicates what your future holds, you must work out what will keep your product relevant to its market. This is what innovation consulting takes care of. Clients can be contrary. What they say they want and what they actually want aren’t...
Mindful consumption in a high street near you
Supply chains and the hospitality market are decoupling, signalling a resurgence of mindful consumption in a high street near you. New demand will bring back variety to the domestic landscape. Twelve weeks ago you: probably had to explain what a Zoom meeting...
Your ex-staff are your new competitors
Enforced or voluntary migration puts people into survival mode and catalyses market disruption and growth in the places they go to. The job losses due to COVID-19 present an opportunity for those who have been forced to move on. Your ex-staff are your new competitors....
There’s a new normal. Local is the new trusted brand equity.
New normal Inevitably, the events of the last three months have disrupted business and personal planning. Unprecedented circumstances have that effect. Just before the world went into COVID-19-enforced lockdown, the UK was fixated on Brexit and guess what? It hasn't...
2020 is 30% time gone. Is the way you do anything still the way you do everything?
If you are taking care of business today with only an occasional look at immediate threats, the way you will react is occasional and immediate. After all, the way you do anything is the way you do everything.
The future? It’ll take care of itself. You need to take care of you.
If you feel that the chasmic changes we’re all experiencing will affect your relationship with your customers, now is the time to work on that issue. The future will take care of itself and you need to take care of you. What surprises our clients is how room44 pays...
Nothing changes by looking at it.
“You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” - Buckminster Fuller* When a crisis, calamity or catastrophe hits, you can be sure of one thing: there’ll be a load of advice...