The latest innovation insights.
Consumers will eventually see the disquieting connection, as they’re kicking a Coke bottle down the beach, between the company’s commitment to recycling plastic and their continued production of more and more.read more
Let’s be honest, innovation doesn’t interest most companies as much as sales. Companies tend to inspect their future when they’re already seeing a drop in sales because their market moved on without them, or because they are doing really well and need to invest some...read more
EQ, repeat purchase and brand legacy. What Design Thinking is really about.read more
An innovation needs these four things before it starts.read more
Knowing that a trend will, unavoidably, hit your top and bottom line isn’t enough. Once you’ve acknowledged that probability, the hardest part is convincing your peers and your management that they should take note of it too.read more
We are asked regularly why it’s important to know what a trend might do to a business when it is currently doing OK.
It’s simple; everything changes and your business will too.read more
This is a tale of missed opportunity. It features an emerging trend, an industry struggling to grow and short-term decision making.read more
It’s more likely that your business needs top-down leadership and the evolution of a culture that challenges its own practices while being on the look-out for emerging opportunities.read more
Whether you have a desire to change your business attitude to consumers’ and environmental issues, or you simply need to nail a new direction to the wall for everyone to buy into, you may well stumble at the first hurdle – picking exactly what to invest in, out of the noise in your market. Luckily, this is what we do.read more
A second commission to imagine how an idea could look when presented to consumers in the vitamins, minerals and supplements market. Altruvita asked room44 to position and present its new brand to consumers and to the nutritional advice markets in the UK. As with other...read more