room44 blog

The latest innovation insights.

Are you planning a 2020 strategy project?

The way ideation works depends on how it is directed. Creativity is best achieved with nurture and new insight. During a room44 ideation session there is a moment when somebody in the room will realise that the ideas on the wall can be started immediately. The "…and...

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10 things you don’t need to know, yet. Or do you?

During project research, we stumble across thousands of facts that can’t be used for that project but are still interesting - maybe we’ll be able to use them one day. Below are just ten examples. Some are fun, some are serious. All of them useful in the right context....

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Should you grow or scale?

When a business gets to a certain size, the next step is, usually to grow it. This is a critical point in a company’s lifecycle when the real question is ‘do we grow or do we scale?’

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The way you do anything is the way you do everything.

To look for insight where you’ve always looked, or where you know your competitors look, isn’t going to provide you with business insulation. The eruption of new business start-ups and the resultant increase in business failures makes the chance of existing business...

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