The latest innovation insights.
Our objective is to leave you with an innovation portfolio and a sequence of actions. This gives you an advantage in your marketplace: knowing what consumers will be looking for before your competitors, and often before consumers know themselves.read more
Millennials are a pain in the backside. They dominate the room during ideation sessions, and management teams are fixated on them as the single most important customer segment. So much has been written about the behaviours and preferences of the millennial generation...read more
If your boss dropped £1million into your bank account today there’s a good chance you won’t mind too much. In fact, you might be quite pleased and would feel pretty good about it.read more
To hear Tristan describe what room44 does for its clients and why the company is a member of the Silverstone Technology Cluster click on the link and plug in for half an hour.read more
It’s a tough gig to get scientists to go looking for non-scientific markers. It’s not what they were trained to do. But the value of being as naïve as a consumer when they get introduced to a product is proving to be attractive and revealing.read more
If ‘culture eats strategy for breakfast’, strategy is what culture feeds on. Seeing customer experience from the customer side.read more
These are huge companies that find a way of making mistakes that still turn a buck, while they improve their product. It’s no surprise if your company isn’t as flexible.read more
I’ve never met Richard Branson.
Products without a point and promotion without a purpose.
There are two kinds of companies – those that are doing well and those that aren’t.
In both cases, the answer is to see your situation differently and give the guys with the money a reason to behave differently too.
This is perfectly understandable. The pressure of returning a margin that your stakeholders will accept is your day job. But let’s not forget that, as the CEO, so is future-proofing their investment. To make the 2019 plan feed into a 2020 plan and even beyond that may take a different perspective.read more