room44 blog

The latest innovation insights.

The analysis was right, but the facts were wrong.

The analysis was right, but the facts were wrong.

Client teams know what they have to do when faced with a market landscape that’s changing. They must react, respond and evolve to meet customer need. The problem with this is agreeing what the customer need will be – which is where our particular view of the world helps.

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Who takes decision-making responsibility?

Who takes decision-making responsibility?

History tells us that the likelihood of most companies surviving much beyond the founder’s involvement is slim. Many businesses get bought, absorbed into other companies or simply fail.

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How fast things change.

How fast things change.

Expo 2020 posed 50 questions that were relevant when the organisers were planning the event. Since then, Expo 2020 has been postponed by a year and many of the known knowns have become irrelevant or accelerated. Take a look at the attached list of 50 questions...

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Are you tired of ‘we help…’ consultancies?

Are you tired of ‘we help…’ consultancies?

Since we started our business in 2014, room44’s aim has always been to be a bit different. ‘Thinking differently’ has unfortunately become something of a cliché, and future-proofing has become rather under-valued since COVID-19 knocked everybody for six. Reading the...

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Rant alert: no, we won’t work for nothing.

Rant alert: no, we won’t work for nothing.

Times are tough and nothing is as it was, so it’s understandable that brands are taking a long, hard look at what they do next. We get that. But when you write to us, or occasionally call, to say, ‘We’re planning an ideation session/hackathon/creative competition and...

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