room44 blog
The latest innovation insights.
To find out why you do what you do, ask the people you trained.
Why do companies do what they do, sometimes without changing, for so long? Because that’s what the people in those companies were trained to do.
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The 10, 20-30 future-proofing framework from room44
As a process, ours is an easy one to understand. Pick a point in the future, use radical insight to inform what’s needed for that strategic end point to be viable and plot the product developments that will get you there.
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This is how you manage the change that’s forecast in your market.
The things that will disrupt you in five years’ time have started to emerge already – and you can see them, if you look.
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Are you planning a 2020 strategy project?
The way ideation works depends on how it is directed. Creativity is best achieved with nurture and new insight. During a room44 ideation session there is a moment when somebody in the room will realise that the ideas on the wall can be started immediately. The "…and...
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10 things you don’t need to know, yet. Or do you?
During project research, we stumble across thousands of facts that can’t be used for that project but are still interesting - maybe we’ll be able to use them one day. Below are just ten examples. Some are fun, some are serious. All of them useful in the right context....
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Should you grow or scale?
When a business gets to a certain size, the next step is, usually to grow it. This is a critical point in a company’s lifecycle when the real question is ‘do we grow or do we scale?’
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The 10, 20-30 future-proofing framework from room44
10, 20-30 is a framework for delivering a future-proofing mindset to your team, business and lifecycle.
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Disrupt to stand out: why ‘purpose’ in business starts with innovative thinking.
As you sit down to write your 2020 budget plan, ask yourself this question: how different will this plan make us look by this time next year?
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2019: the year of ‘not another one’.
We’ve built a product that will help companies, like yours, plan to outlast your competition and thrive in a tough market. It’s called 10, 20-30.
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The way you do anything is the way you do everything.
To look for insight where you’ve always looked, or where you know your competitors look, isn’t going to provide you with business insulation. The eruption of new business start-ups and the resultant increase in business failures makes the chance of existing business...
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