Blog - room44

The way you do anything is the way you do everything. Innovation in 2020.

Feb 6, 2020

If you are taking care of business today with only an occasional look at immediate threats, the way you will react is occasional and immediate. After all, the way you do anything is the way you do everything.

room44 diversifies into eBikes – announcement

Jan 31, 2020

Business needs to start walking the environmental walk - or riding it. room44 diversifies into eBikes. Leading innovation consultancy room44 is delighted to announce its latest venture: teaming up with www.fullycharged.com, London’s premier eBike specialists, room44...

You don’t need to worry about emerging trends…

Jan 27, 2020

but it depends on how you see it. Perspective comes in many shapes and sizes. Here’s an example: ‘“…I’m overdue for a Donald.” Donald…? “Trump,” she explained. Thank God for that, I thought she meant Duck.’* Two people, two interpretations, one misunderstanding. This...

To find out why you do what you do, ask the people you trained.

Jan 20, 2020

Why do companies do what they do, sometimes without changing, for so long? Because that’s what the people in those companies were trained to do.

The 10, 20-30 future-proofing framework from room44

Jan 14, 2020

As a process, ours is an easy one to understand. Pick a point in the future, use radical insight to inform what’s needed for that strategic end point to be viable and plot the product developments that will get you there.

This is how you manage the change that’s forecast in your market.

Jan 6, 2020

The things that will disrupt you in five years’ time have started to emerge already – and you can see them, if you look.

Are you planning a 2020 strategy project?

Jan 2, 2020

The way ideation works depends on how it is directed. Creativity is best achieved with nurture and new insight. During a room44 ideation session there is a moment when somebody in the room will realise that the ideas on the wall can be started immediately. The "…and...

10 things you don’t need to know, yet. Or do you?

Dec 11, 2019

During project research, we stumble across thousands of facts that can’t be used for that project but are still interesting - maybe we’ll be able to use them one day. Below are just ten examples. Some are fun, some are serious. All of them useful in the right context....

Should you grow or scale?

Dec 3, 2019

When a business gets to a certain size, the next step is, usually to grow it. This is a critical point in a company’s lifecycle when the real question is ‘do we grow or do we scale?’