room44 blog

The latest innovation insights.

How fast things change.

How fast things change.

Expo 2020 posed 50 questions that were relevant when the organisers were planning the event. Since then, Expo 2020 has been postponed by a year and many of the known knowns have become irrelevant or accelerated. Take a look at the attached list of 50 questions...

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Are you tired of ‘we help…’ consultancies?

Are you tired of ‘we help…’ consultancies?

Since we started our business in 2014, room44’s aim has always been to be a bit different. ‘Thinking differently’ has unfortunately become something of a cliché, and future-proofing has become rather under-valued since COVID-19 knocked everybody for six. Reading the...

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Rant alert: no, we won’t work for nothing.

Rant alert: no, we won’t work for nothing.

Times are tough and nothing is as it was, so it’s understandable that brands are taking a long, hard look at what they do next. We get that. But when you write to us, or occasionally call, to say, ‘We’re planning an ideation session/hackathon/creative competition and...

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room44 fully charges Milton Keynes with eCargo bikes.

room44 fully charges Milton Keynes with eCargo bikes.

At the start of 2020, room44 had made the decision to diversify into a business segment that our trend analysis identified as growing. As things turned out, we were right for more reasons that we could have imagined. room44 is delighted to be able to develop ideas for...

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The future with a plan is not only possible, it’s better.

The future with a plan is not only possible, it’s better.

The next few months are impossible to predict and therefore difficult to plan, so think different. Blend specialism with generalism. When I got my first job, the first thing my bank did was send me a credit card: instant debt. So I started to run my finances like many...

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Dear Tristan, A few lines from your future.

Dear Tristan, A few lines from your future.

Dear ‘January Tristan’, ‘July Tristan’ here. I thought it may be useful to send you a few lines from your future to let you know what to expect and, perhaps, to help you plan for the next few months. Everything changes Above all, there is one thing you need to know...

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