room44 blog
The latest innovation insights.
The SME’s lament: the language of change.
There’s an adage that says:
The first generation builds it.
The second generation keeps it.
The third generation loses it.
This is really unfair on the third generation. The probability is that the first and second generations just don’t set the third up for success by changing soon enough.
What is an innovation audit?
Practically, the room44 innovation audit provides a view of your world that your customers see. Strategically, if you are beginning to think about divestment, investment, or retirement and succession, this will show you how your plans might be helped along.
read more
Pointing and calling. Building product strategy habits.
Habits build into an unconscious awareness of your surroundings and staff become attuned to changes in the air. They are expert in their tasks and they know when the picture looks wrong.
read more
Innovation audits with purpose.
Auditing the way your company regards innovation and how it pushes initiatives into the market can be a key indicator of business sustainability.
“Creativity is having new ideas. Innovation is doing new things.” – Theodore Levitt.
Product trends trending. Competitor confirmation bias.
Please let your creatives create without barriers.
The end of year result should have been underwritten long before Q3.
The innovation forecast has more veracity if it features products and services that meet consumer needs that don’t feature in your competition’s line-up.
The innovation myth. WHY? If it ain’t broke, don’t fix it.
Even thinking about change tends to give the short-term mind of a VC the wobbles. Remember: not everything has to change.
read more
Two months to Brexit. Watch and wait or innovate and grow?
If your competition isn’t planning to nail you while you’re fussing over Brexit, they’ve missed a trick.
Let’s assume they have. This is your big moment.
Pivot away from past glories.
Planning a race strategy and planning an innovation strategy both take a degree of pragmatism and realism.
read more
Does PPC kill innovation and creativity?
PPC can keep you at the top of search results. It may pull people in and show visitors what you do – today. What it can’t do is meet your need for differentiation; it won’t future-proof you.
read more
The business return on intellectual investment in innovation.
Every intellectual investment you make in thinking with an innovative mindset will pay back immediately.
Once you see things as they could be, not just as they are, the vista opens: the opportunity becomes clearer, the barriers lower and what was just an idea turns into a viable option.