room44 blog
The latest innovation insights.
If it’s a good idea for 2050, it’s a good idea for now.
Consumers will eventually see the disquieting connection, as they’re kicking a Coke bottle down the beach, between the company’s commitment to recycling plastic and their continued production of more and more.
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Customer Experience. I think I’m the consumer exception.
Let’s be honest, innovation doesn’t interest most companies as much as sales. Companies tend to inspect their future when they’re already seeing a drop in sales because their market moved on without them, or because they are doing really well and need to invest some...
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EQ. The last impression of your brand is the thing customers take to market when they buy again.
EQ, repeat purchase and brand legacy. What Design Thinking is really about.
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Your four point action plan to succeed at innovation.
An innovation needs these four things before it starts.
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Innovation benefits when it’s done right.
Knowing that a trend will, unavoidably, hit your top and bottom line isn’t enough. Once you’ve acknowledged that probability, the hardest part is convincing your peers and your management that they should take note of it too.
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Five examples of emerging trends that matter.
We are asked regularly why it’s important to know what a trend might do to a business when it is currently doing OK.
It’s simple; everything changes and your business will too.
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Trends spotted early mean new business. Trends spotted early and ignored, don’t.
This is a tale of missed opportunity. It features an emerging trend, an industry struggling to grow and short-term decision making.
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Five ways to decide who your innovation champion is.
It’s more likely that your business needs top-down leadership and the evolution of a culture that challenges its own practices while being on the look-out for emerging opportunities.
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What you do 276 times a year, and why you must stop.
Whether you have a desire to change your business attitude to consumers’ and environmental issues, or you simply need to nail a new direction to the wall for everyone to buy into, you may well stumble at the first hurdle – picking exactly what to invest in, out of the noise in your market. Luckily, this is what we do.
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Case study: Altruvita
A second commission to imagine how an idea could look when presented to consumers in the vitamins, minerals and supplements market. Altruvita asked room44 to position and present its new brand to consumers and to the nutritional advice markets in the UK. As with other...
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