room44 blog
The latest innovation insights.
Van life, negative equity and civil liberty. Joining the dots on non-obvious trends
room44 takes a sideways look at non-obvious trends currently developing and asks; who does this affect? Chapter 1: Challenging questions: Politics in the UK. Cladding and negative equity. Interested party pacts. Listening and watching news in June 2021 it feels as if...
Scenario planning 123. Download our free guide to trend identification.
The last few months may have been tough for some of you because of the limitations on work and communication, but for others it has been a period of blessed relief. Coming out of lockdown and back into a regular work pattern will fill some people with dread....
The analysis was right, but the facts were wrong.
Client teams know what they have to do when faced with a market landscape that’s changing. They must react, respond and evolve to meet customer need. The problem with this is agreeing what the customer need will be – which is where our particular view of the world helps.
Who takes decision-making responsibility?
History tells us that the likelihood of most companies surviving much beyond the founder’s involvement is slim. Many businesses get bought, absorbed into other companies or simply fail.
How fast things change.
Expo 2020 posed 50 questions that were relevant when the organisers were planning the event. Since then, Expo 2020 has been postponed by a year and many of the known knowns have become irrelevant or accelerated. Take a look at the attached list of 50 questions...
Are you tired of ‘we help…’ consultancies?
Since we started our business in 2014, room44’s aim has always been to be a bit different. ‘Thinking differently’ has unfortunately become something of a cliché, and future-proofing has become rather under-valued since COVID-19 knocked everybody for six. Reading the...
Three numbers to help get you through 2021 saner, healthier and with a smaller carbon footprint.
2021 is going to be the best year we’ve ever had and a total shitshow. The signs are there for radical disruption to every aspect of life and business and, if everyone really believed it, they’d be taking action now. The idea that change is a diminishment of...
Electric Vehicles are being promoted for a reason. Do you remember what it is?
The switch away from internal combustion engines is inevitable. And if it’s inevitable in 2030, it’s necessary now. Like a lot of things in life, we are all good at putting off what we know needs to happen in favour of convenience now.
The wildlands of business and your managed retreat.
People who are newly switched on to the risks of fire destroying their homes and businesses are entering into a period of managed retreat.
Rant alert: no, we won’t work for nothing.
Times are tough and nothing is as it was, so it’s understandable that brands are taking a long, hard look at what they do next. We get that. But when you write to us, or occasionally call, to say, ‘We’re planning an ideation session/hackathon/creative competition and...